Behind The Brand: Design Process
When we design our items, the intention is always to create items you can wear for a long time. We don’t intent to make items just because it’s a trend. Build your capsule wardrobe slowly, with the right items you can create so many different looks.
We take at least 6 months from idea, to design process (patterns and sample changes, finding the right buttons, fabric) to production, to launching the item.
We are continously innovating, yet staying true to who we are as a brand. Which is a constant battle in the (fashion) world that’s so fast paced.
Thank you for understanding that quality takes time, and that nothing worth anything can be made quickly or for a low price.
Cylia & Aliska